MacBooks are best known for their high display quality, as well as their powerful long lasting hardware, easy to use software, and Operating System. As the self-marketed rival to Microsoft PCs, Apple laptops have become the go-to standard for people who appreciate the less hassle and enjoyable intuitive user experience.
It’s no surprise that the MacBook’s OS X ecosystem has earned enough attention that many companies have integrated and adapted it into their business processes. The infographic below offers an in-depth insight into how this iconic Mac device has made its impact across industries.
Industries Changed By MacBooks
MacBooks have much to offer for music producers and artists. One of the biggest advantages of using a MacBook lies in Logic Studio. Serving as a follow-up to Garageband—a free audio editing software bundled with every Mac—Logic provides a streamlined user environment that offers a wide range of professional-level effects, features, environments, sounds, and loops.
Aside from this software, the MacBook’s plug-and-play feature makes set-up effortless and offers a powerful yet seamless experience—a crucial point, especially for live show performances. With their thin and lightweight builds, it is easier for artists, musicians, and producers to simplify and lessen the bulk of their needed equipment.
MacBooks have become the go-to for filmmakers due to their portability and reliability that made it ideal for both on-location and off-set work. The combination of the powerful graphics card and OS optimization allows for high-resolution playback, editing, and rendering capabilities.
Additionally, the MacBook Pro’s default microphone and speaker set-up provide quality performances that make on-the-go creating and editing easier.
Having access to a suite of Mac editing tools has also significantly made movie making easier for auteurs and other film professionals. Director Shawn Christensen demonstrates this functionality perfectly, admitting that he edited his Oscar-nominated short film Curfew on his MacBook Pro with Apple programs like Final Cut and Logic.
Apple has had a long and rich history in catering to the needs of creatives—from the use of artistic icons to providing the necessary digital tools that allowed artists of all types to execute their visions with ease. With MacBooks, the intuitive user interface makes it easier to remain focused on the creative process.
- Marketing and Advertising
Apple has distinguished itself as a computer for artists, makers, and individuals—and it shows even in the MacBook’s latest iterations. In particular, its font rendering continues to stay ahead of its Windows counterparts, making it the perfect device for creating ads and other text-based marketing materials.
Additionally, the synchronicity from MacBook to other Apple devices makes it perfect for the work processes of the field.
- IT and Computer
The most significant advantage that MacBooks has for coders and programmers is the OS itself. OS X was built over Unix, giving MacBooks the ability to run programs in almost any language without the need for a specialized integrated development environment.
Combined with readily-available commercial software and virtual environments, MacBooks achieve better cross-platform compatibility and make development easier.
While Macs are not the first on the list for gaming devices, their ubiquity has made a big enough mark to warrant game producers to begin offering Mac-compatible versions of their titles. Nowadays, MacBooks use Boot Camp to run Windows OS parallel to MacOS, giving gamers the ability to play Windows-exclusive titles with Apple’s powerful specs.
To streamline its development process, social media giant Facebook has moved its operations to Mac-friendly set-ups. MacBooks and other Apple products were the perfect testing grounds for assessing the functionalities of the chat app Messenger.
- Photography and graphic design
Mac computers were the first displays that allowed for WYSIWYG (what you see is what you get) colors and layouts, making it easier for creators to view their graphics in the way that it would look in print.
This feature has undergone much improvement over the years, resulting in the 2012 release of the MacBook Retina display. This display is more powerful than its predecessors, rendering high-quality graphics and colors.
How MacBooks Boosted These Industries
- Product marketing
What drove many to adopt the MacBook over PC was excellent product marketing. By selling itself as a simpler, more intuitive computer that’s ready to use right out of the box, people who didn’t “get” technology were drawn to it. Aside from this, being able to execute daily mundane tasks with ease made it perfect for users who didn’t see themselves as “techies.”
The OS X on MacBooks is built upon a Unix operating system, which provides coders and programmers the needed adaptability to work on all kinds of development without the hassle of specialized environments. Software patches and updates are deployed quickly to address any bugs and provide a better experience.
Additionally, MacBooks are highly compatible with a vast amount of commercial software available for all kinds of industries.
Being able to sync across devices became a powerful tool that Apple leveraged to its target market. The Apple ecosystem provides a seamless user experience from iPhone to MacBook to iPad—from backing up files and cloud use to chatting through iMessage. That is hard to replicate with other devices.
Creatives hailed the display on earlier Mac devices for their WYSIWYG experience. With the MacBook’s Retina display, users can enjoy crisper, high-resolution renders with more accurate color viewing, and wider viewing angles. This has become a crucial feature for professionals to invest in a MacBook.
- Graphic User Interface (GUI)
While Macs did not invent the first operating system with a GUI, they certainly pushed the concept forward. From creating a GUI that was intuitive and creative in the earlier Mac computers, the current iteration is a further refinement of the concept.
With its sleek icons, window displays, and consistent feel with older Mac devices, the GUI makes navigation and access easier for its users.
The Wrap Up
It’s clear that Apple has the lead in many industries, with MacBooks working as tools for both creative work and serious business. With all that MacBooks have to offer—powerful and reliable builds, superior graphics, no-brainer user experience, and compatibility with all kinds of software—their place in all types of companies and businesses is hard to deny.
If your business is looking to make the switch to these powerful machines, consider investing in refurbished Mac computers. Macs4U has excellent offerings for refurbished MacBooks, giving you access to a MacBook’s powerful specs at affordable rates.